The Perfect Logo: what makes it so?

Logo is a vital part of any business. Logo is nothing but a symbol that represents your business or brand. No kidding but the logo plays 40% of it’s part in the success of your business. In simple words, it is more than just a fancy icon for your brand. However there are many businesses in the world who believe logos aren’t as important as they are portrayed. And in the end, with such a mindset, they lose their business in a short time.

In addition, many people don’t spend money or ideas on their logos and somehow they lose the race in the market. According to 15 professionals from the Forbes Council panel, an ideal logo should explain what is your business and what it does. So to ease the tension and confusion, here are some factors that make a logo perfect. 

Simplicity in Logo matters

People nowadays do not appreciate flashy, shiny or bold things. It should be simple yet be able to make a significant impact on your audience’s mind. Make sure your design delivers the business message clearly. Avoid complex designs and make the it as minimalistic as possible. 

Scalability of Logo

A brand logo is printed & placed in diverse places like billboards, letterheads, merchandise, products, packaging and more. However the size matters a lot wherever the the design is being used. A big logo on a billboard will be ideal and clearly visible to the audience,  likewise, a logo in a newspaper with a small print area should also be clearly visible to the reader. This is how the scalability of logos works. A logo is ideal when it can be placed anywhere and does not negatively impact the visibility of the design, regardless of the size or the space.

Message in Logo

Every trademark has a vision, idea and a message. Behind every design, there is a deep meaning and a concept why it is designed like this. These days, we call a simple design with a clear message a winner logo. Many famous companies today have simple yet significant designs with a message delivering to the audience. For example, the logo of Hyundai. If you look at the logo it may seem to look like the first letter of the brand name. However this is not the case. It represents two men shaking hands, that is the company and the customer shaking hands. So in short, the it should have a message for its audience.

Color & Shape

Color and shape create a deep psychological impact on the audience. The right color and the shape will help your audience to retain your business logo. Speaking of colors, every color has a different mood, idea and tone. For example the logo of coca cola is colored red and the color red represents passion, love, excitement, comfort and warmth on a positive note. Whereas shapes have different psychology. Here’s the basic guide of the shapes with examples of famous brands.

• Circles and Ovals: Security & Balance- Brand: Olympics 
• Ellipse: Modernization & Innovation- Brand: Ikea 
• Triangles: Strength & Stability- Brand Google Play Store
• Squares: Professionalism & Capability- Brand: Dominos 
• Rectangles:  Reliability and Security- Brand: Colgate 
• Horizontal Lines: Harmony & Equity- Brand : SoundCloud 
• Vertical Lines: Technology & Elegance- Brand: IBM
• Diagonal or Angled Lines: Energy & Progress- Brand- Mitsubishi Motors 

Timelessness & Memorable

Logo isn’t a minor thing for any business. One must take the it’s designing seriously as it is the first thing an individual will notice about your business. Ensure that the it catches the attention of the audience at a single glance. There are many logos of different companies which we can recognize by just glancing at the trademark once. For example, Microsoft’s 4 windows logo, half bitten Apple of Apple or a polaroid camera with rainbow strips of famous social media app that is Instagram. Well there are countless examples of such logos that we know at our tips. We retain these famous logos in our mind because of its timeless & simple design.

Target audience

While you design your logo make sure to understand your products or services target audience. There are different types of audience in the market. Consider the colors, shapes, typography and design seriously so you can psychologically convince your audience that this is one of the best brands around. 

In a Nutshell

To conclude, designing a trademark or a logo takes a lot of time, effort and brainstorming. It takes a long time to design and is difficult to change every now and then. Moreover, another unpopular opinion is, don’t follow any logo trends. As trends in the market stays for time being, once the trend is out the design becomes unrecognizable and old. It is best to create it with your own creativity, efforts and following these above key factors for designing a perfect logo.